I’ll be the first to admit, I am no bar expert, in fact I know nothing about the bar business. I keep it that way for a specific reason, I’ll discuss later. So why would I send you a letter about helping your bar if I am not a bar expert? Well, for one very good reason, I am your customer.
First off, let me introduce myself, my name is Craig Osterhoudt and I help bars, pubs and taverns in Las Vegas make more money with effective digital marketing. I have been an entrepreneur since I graduated from UNLV. Having owned businesses in several industries such as finance, construction and contracting, automotive, marketing and advertising and many others, I have extensive knowledge of many different business types. I have been able to do this for one reason.
“What I do have are a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a nightmare for, your competitors.”
Bar Social Media Marketing
So, like I said, I have no experience with running a bar, none whatsoever. However, my experience, my expertise, my “particular set of skills, is Marketing. Marketing is a skill that translates to any industry if you know how to do it right. However, there is one issue I have come across with all of the businesses I have owned and run. The more I got to know about the business, the more I had difficulties marketing the business.
You see marketing is about identifying with the customer, and showing them (in a cost-effective way) that you are offering what they want, in a way that entices them to use your product or service. The more you know about the nuts and bolts of a business, the more you alienate yourself from being a customer and evolve more into an owner/operator etc.
This is why I don’t learn the bar and tavern business from the inside out. I view bars and taverns solely as a customer and that helps me market bars and taverns more effectively. And believe me, I am your perfect customer.
I am the guy who just stops in a bar for happy hour, late night, in between etc. If I like the place I will stay and hang out. If I like it a lot I will throw 20 bucks into a machine. Then 40, then 200. I’m the guy you want to stop by your bar. I don’t eat at Applebee’s and Outback. I eat at bars and taverns. When people want to meet up for drinks or dinner, I don’t invite them to the strip, I meet them at a local bar, somewhere between our homes that is convenient for both of us.
I grew up in Las Vegas, eating at places like the Lift, Instant Replay and Four Kegs. I used to be in a pool league that played at the Rice Paddy, Dealers Choice, the Hard Hat and Foothills. When I need WiFi, I don’t stop into a Starbucks or McDonalds, I keep a list of bars near me who offer free WiFi. To this day, I can be still be found in my old time favorites like Champagne Café, Larry’s Hideaway and Dino’s.
You will NEVER catch me at a Dotty’s though.
Which leads me to, “Why I Choose to help bars and Taverns.” I have been a bar and tavern customer since I was just a kid. Some of these places are as home to me, as the house I grew up in. However, I have to sit here and watch these places fall like flies to Dotty’s or something similar.
My favorite Philly Cheese Steak was at Triple Play, now a Joanie’s. My favorite Karaoke place was Bailey’s, now a Dotty’s. My favorite late night stop on the way home for amazing food, Foothills Express is also now a Dotty’s. It’s maddening. All of the places I used to love to go are dropping like flies and it has to stop.
So, that is why I choose to help bars and taverns in Las Vegas, get more customers via an effective digital marketing campaign. Every time I see another bar or tavern fall to the mini-casino, I read another marketing book or gain another certification. I learn more and more how to effectively market bars and taverns to hopefully help one of my places stick around for the long haul.
So, what does any of this have to do with you? Why am I bothering you with all of this?
Well, I wanted to introduce myself and let you know there is information free available to you, to help market your bar or tavern. Pretty much all of my ideas, tactics and strategies can be found, for free, on my marketing channels. Here are a few you can take a look at if you get a chance.
Website – www.barandtavernmarketing.com
Facebook – @barandtavern or www.facebook.com/barandtavern
Twitter – www.twitter.com/craig_o
There are some other resources I have available for those bar owners who feel like they could use some help especially with social media.
The fact is marketing and advertising has completely changed over the last 5 to 7 years and many of us have found ourselves lost when it comes to marketing. When we used to do ValPak, Yellow Pages and Radio, now there’s Google Adwords, Facebook Ads and Social Media Marketing. A client of mine asked me, why should I use Social Media Marketing? There is no way to measure the return or find out if its working or not. I referred him to a quote by Gary Vaynerchuk –
“THE ROI OF SOCIAL MEDIA MARKETING IS THAT YOU GET TO BE IN BUSINESS IN 5 YEARS.”
If you look at the most successful, busy bars in Las Vegas, you will notice that they have a strong social media marketing program, and the fact remains that it’s the way things are now and as bar owners we need to embrace it. Luckily, it’s pretty easy and its cheap. Also, the best thing about social media is it makes if very easy to spy on what your competitors are doing.
Free Tip – Watch what successful bars are doing on social media and mimic that. Boom, you don’t have to be a social media marketing expert, just a good, “mimicker?” (is that a word?)
To get started check out a few of my resources, they will teach you everything you need to know about how to market your bar or tavern effectively.
Don’t get me wrong, Social Media Marketing isn’t all that I do. There are still several conventional marketing methods that work great, however they don’t work the same as they used to. You have to use them smarter, since they are more expensive and less effective than they used to be. I know several businesses that all they ever did was take out a yellow pages ad each year, and that was all they needed to stay in business. My how things have changed.
Anyway, if you want my help, feel free to give me a shout. I don’t charge for meetings and I will give you a free consultation at your convenience as both our schedules permit. As a parting gift as a way of saying thanks for fumbling through this letter of mine, I would like to offer you free access to my special educational booklet.
“5 Easy Ways to Turn Your Bar Staff Into a Full Time PR and Marketing Department.”
Don’t take this booklet lightly I charge bars and taverns $1000 to come in and train their staff on these techniques but I am giving it to you for free. You can find it on my website
So, there you have it, if you are looking to get out of the bar you own, and are looking for someone to take over and maybe give you some walking away money so you don’t have to leave with nothing, please give me a call I’d like to see if we can work something out. Either way I wish you success in whatever you do and I really want to thank you for reading my letter, I hope to hear from you soon.
PS – I just wanted to mention one more thing, if you feel like your bar really has potential and could make good money but really just needs someone to take it over that has a zeal for running and owning a bar, then I would really like to talk to you. Maybe if what I am offering up front isn’t enough to make the deal we can work out a small payment plan.